A B2B Paid Ads Launch So You Stop Guessing What's Working

No. The $5,997 covers strategy, creative, tracking setup, and 60 days of campaign management. Ad spend goes directly to the ad platforms, separate from our fee, so you always know exactly what you're paying for media versus strategy and management.

There's no universal number. Cost-per-click and cost-per-lead vary a lot by industry and by how many competitors are bidding on the same keywords and audiences, so a number that works in one market can be a waste in another. We help you land on a realistic budget as part of the Ad Strategy Plan, based on your actual market, not a generic range applied to every client.

It depends on your ICP and where your buyers actually spend time. For most B2B companies that's a mix of search and social platforms, but we don't default to a fixed set for every client. Platform selection is documented in the Ad Strategy Plan we deliver before launch, built around your specific audience rather than applied the same way across every engagement.

Worth being honest about this: running ads into a follow-up process that can't keep up just wastes budget. If that sounds like your situation, Lead-to-Sale Automation fixes the intake side before or alongside the ads themselves.

Early lead flow can start within the first few weeks, but volume and quality tend to improve as campaigns move through the platform's learning phase. The 60-day window is what lets you see cost-per-lead and lead quality clearly enough to know whether scaling the budget makes sense, rather than judging performance off a handful of early leads that may not represent how the campaign actually runs once it's past that learning phase.

You have two paths. Bring the campaigns in-house and manage them yourself using the systems and reporting we've built, or move into our Fractional CMO Service if you want ongoing senior marketing leadership across more than just paid ads.

Honestly, most B2B sales cycles run longer than 60 days, and ad platforms need real time and volume to optimize fully. By day 60, you'll see a clear signal: which campaigns, audiences, and messages are earning attention, and at what cost, so you can make an informed call on whether to scale, adjust, or walk away. That’s the realistic win at this stage. Full pipeline ROI is something the reporting sets you up to track from here, not something 60 days can prove on its own.

You'll know early, not months later. Reporting through the 60 days shows what's working and what isn't, so we adjust targeting, creative, or budget allocation in real time instead of waiting for a fixed check-in point to find out something wasn't landing.

A freelancer or generalist agency can run the ads. What’s different here is that the strategy, tracking, and reporting are built around your specific ICP and funnel stage from day one. The whole engagement is designed to hand off cleanly at the end, whether that’s to your own team or into ongoing Fractional CMO support, not to lock you into a black box you can’t leave.