FOUNDATION AND ACCELERATION BUILD IT. THE FRACTIONAL CMO RUNS IT.
Fractional CMO Service
Strategic Marketing Leadership for Your B2B Team
Ongoing Marketing Leadership That Drives Pipeline Every Week
Senior-level marketing leadership, defined priorities, and consistent execution every single week to build pipeline.
Based in Vancouver, our Fractional CMO service gives your company the leadership, structure, and execution your marketing has been missing, without the overhead of a full-time hire. You get a senior operator who drives strategy and keeps work moving to propel pipeline every single week.
This service is ideal for companies that have a sales team and a coordinator, but no one owning marketing or driving consistent execution.
Have Marketing Consistently Supporting Sales Instead of Stalling Once the Strategy is Set
Investment From
$5,997/mo
Scoped in 10, 20, or 30-hour monthly tiers, matched to your current gaps and the volume of work your marketing needs each month.
What You Get with the Fractional CMO Service
01
Monthly and Quarterly Marketing Leadership
You get a clear, focused monthly plan built around real business outcomes, not random tasks: priorities, campaign roadmap, content plan, and KPIs, so everyone knows exactly what's happening and why. Every quarter, we step back to reassess the bigger picture and reset priorities for what's ahead, so the plan evolves with your market instead of running on autopilot.
02
Weekly Momentum and Accountability
Short, focused weekly calls keep execution tight and predictable. We review progress, clear blockers, adjust based on sales feedback, and make sure the right things happen at the right time. Marketing becomes consistent instead of sporadic.ee real benchmarks for each stage, from MQL to SQL to Opportunity to Closed-Won.
03
Hands-On Content and Campaign Execution
This isn't consulting from the sidelines. We write, build, optimize, and improve the assets your sales team depends on: blogs, guides, and sales one-pagers, landing pages and website improvements, email nurtures and follow-up sequences, campaign planning and optimization, LinkedIn content and thought leadership, and ABM lists and targeting. You get senior thinking paired with reliable execution every week.
04
Sales Enablement Support
Your sales team gets the help they've needed for years: a tighter story, better follow-up messaging, stronger content for earlier and later stages, objection-handling support, and updated decks and materials. When Sales wins more deals, everything works better.
05
Leadership for Your Internal Team
If you have a marketing coordinator or junior staff, they get clear direction and structure, not more chaos. You get briefs, templates, reviews, and priorities, so your team moves faster with less friction. They become more productive instead of more overwhelmed.
06
Transparent KPI Tracking and Reporting
You see what was delivered, what changed, what's improving, what's holding back pipeline, and what we're doing next to fix it. No guessing. No ambiguity. Just clarity.
We brought David Parker in as we moved beyond our startup phase and needed a stronger, more consistent market presence. David clarified our positioning and aligned our messaging to create clearer, more credible interactions with buyers.
For over 20 years I've helped industrial services, SaaS, and manufacturing companies build marketing systems that actually support sales.
A Sample of B2B Teams I've Worked With
Why Having a Fractional CMO Matters
Marketing isn't a switch you flip. It's a system that needs:
Consistency
Focus
Follow-through
Accountability
Most smaller B2B companies fail not because they lack strategy, but because they can't execute consistently after the initial build. This service solves that.
Where This Fits in the Marketing Growth Ladder
Foundation Services and Acceleration Services build the system. The Fractional CMO Service runs it.
Once messaging, ICP clarity, and core foundations are in place, the Fractional CMO becomes the guiding force that ensures everything above it, from Acceleration work to content, campaigns, and sales enablement, actually happens and keeps moving.
How the Fractional CMO Service Works
STEP 1
Initial 90-Minute Strategy Session
We dig into your current marketing reality: what's working, what's stalling pipeline, and where the biggest revenue opportunity sits. You leave with a clear picture of your priorities and gaps, plus a first-month plan with concrete deliverables, so work starts in week one, not weeks from now.
STEP 2
Monthly Leadership Plan
Your priorities become a roadmap tied to specific pipeline and revenue outcomes, not just a list of activities. You know exactly what we're doing, why, and what it's meant to move.
STEP 3
Ongoing Execution
The plan doesn't wait for the next meeting to move. Content gets written, campaigns get built and launched, and sales enablement materials get updated continuously between calls, so pipeline keeps moving instead of stalling until the next check-in.
STEP 4
Weekly Momentum Calls
This is where strategy meets execution. We clear blockers, react to sales feedback, and adjust priorities in real time, so the plan stays live instead of going stale between monthly check-ins.
STEP 5
Transparent Reporting
Every month, you see what moved pipeline forward, what didn't, and what we're changing next. Reporting ties back to revenue and sales outcomes, not vanity metrics.
STEP 6
Quarterly Strategic Review
Every quarter, we step back from the week-to-week to reassess the bigger picture: what's changed in your market, whether your ICP and positioning still hold, and where budget and priorities should shift for the quarter ahead. This is the part of the role that's leadership, not just execution.
Turn Marketing Into a Consistent Growth Driver
If you want clearer priorities, better execution, and a marketing function that finally supports both pipeline and your sales team every single week, let's talk.
Book a Growth Clarity Call. It's a focused 30-minute conversation where we identify your biggest opportunities and outline what ongoing leadership could unlock for your marketing and your sales team in the next 6 months. No pressure. No pitch. Just clarity.
Frequently Asked Questions
How is this different from hiring you for a Foundation or Acceleration project?
Those services build systems. This service runs them. The Fractional CMO role is ongoing leadership, execution, and prioritization. It's not a one-time engagement with a defined endpoint. You get weekly momentum, not just a completed project.
Do you actually do the work, or is this just high-level strategy?
Both. You get senior-level direction and hands-on execution where it matters, from content, campaigns, sales assets, and website updates, and more. The work doesn't get thrown over the fence. It gets done.
How many hours per month do I get?
Packages usually include 10, 20, or 30 hours per month, depending on how much ongoing support you need. We choose the right tier based on your current gaps and the volume of work your marketing needs each month.
Can you work with our existing marketing coordinator or sales team?
Yes. In fact, this service is most effective when you already have someone handling logistics or administrative tasks. You get the leadership, structure, and strategic direction they need to be effective, without piling more work on their plate.
How does the Fractional CMO integrate with existing leadership or external agencies?
The Fractional CMO reports directly to your CEO and operates as the senior marketing voice in the room, not a vendor waiting for direction. If you already work with outside agencies, paid media, web development, PR, or others, we coordinate with them under one strategy instead of letting each one run its own priorities. How closely we work together depends on the relationship: sometimes we direct the work, sometimes we align alongside it.
What types of tasks fall under this service?
Common ongoing work includes content creation (blogs, guides, case studies, assets), campaign planning and optimization, email and nurture development, LinkedIn and thought-leadership support, website improvements and updates, sales enablement, and KPI tracking and reporting. If it supports pipeline, sales momentum, or buyer education, it's usually included.
Do you replace a full-time Marketing Manager or Marketing Director?
For companies under $10M in revenue, yes. You get the same senior-level strategy, direction, and leadership, but for a fraction of the cost. You don't take on the risk or salary burden, and you still get consistent execution.
How quickly will we see results?
This depends on your current marketing maturity. Most companies start seeing meaningful improvements in content production, campaign consistency, sales enablement, and messaging clarity within the first 30 to 60 days. Pipeline and revenue momentum generally improve within 90 days once campaigns and content are in motion.
Is there a minimum commitment?
Yes, a minimum 6-month engagement. Marketing execution takes time to compound, and shorter engagements don't give strategy, execution, and reporting cycles enough room to actually move pipeline. Six months is enough time to run a full quarterly strategic review and act on it, not just start one.
What if we don't have any marketing systems or strategy in place yet?
Then we start with Foundation Services or Acceleration Services first. The Fractional CMO role is designed to run a system, not build one from scratch. We'll make sure you have the essentials in place before shifting to an ongoing partnership.
Can you support our sales team as well?
Absolutely. A key part of the role is improving alignment between marketing and sales, including sales decks, objection handling, one-pagers, prospect education content, follow-up sequences, and call support insights. Better tools mean better close rates.
What does onboarding look like?
It's simple: a quick working session to identify priorities and ongoing needs, a first-month plan with clear deliverables, weekly momentum calls to keep everything moving, and monthly reporting with adjustments based on results. You're not waiting weeks to get started. Work begins in week one.
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