A B2B Digital Marketing Audit That Exposes Wasted Ad Spend

A 10-day audit that shows which marketing channels are earning their spend and which aren’t.

Happy salesperson with a coffee

Your Investment

$997

Quick Win

Know which channels to cut, double down on, or fix, so you stop wasting ad spend, in just 10–14 days

Take the 2-Minute Growth Quiz to see if a Digital ROI Clarity Check is your quickest fix. Already sure your ad spend isn't paying off? Book Your Growth Clarity Call.

What You Get with a Digital ROI Clarity Check

01

Channel ROI Audit

We review every major channel — paid, organic, and referral — and score each one for spend efficiency and pipeline contribution.

02

Spend vs. Return Analysis

See how much pipeline and how many SQLs each channel actually produced, measured against what you spent to get them.

03

Attribution Map

Get a clear map of where your leads originate and where your deals actually close, so credit lands on the channels doing the real work.

04

Website Conversion Audit

We identify the exact points where visitors drop off or stall, so you know if the leak is in your traffic or on your site.

05

Prioritized Optimization Roadmap

Walk away with specific, ranked actions: what to cut, what to double down on, and what to fix first, not just a list of findings.

Built on 20+ Years of B2B Marketing ROI Work

David Parker has spent over 20 years helping small B2B companies in industrial services, SaaS, and manufacturing find out which marketing channels are actually paying off, not just which ones look good on a dashboard.

Fixed fee. No retainer.

No obligation to hire us for anything else.

You get the findings either way.

Why a Digital ROI Clarity Check Matters

Every dollar spent on a channel that isn’t producing pipeline is a dollar not spent on the one that is. We review your paid and organic channels and tie every finding directly to pipeline impact, not just clicks.

Budget keeps renewing on gut feel instead of a real marketing spend audit, so underperforming channels quietly survive another quarter.

Your team argues about which channel to cut, but nobody has actually traced spend to pipeline and revenue.

The longer this goes unmeasured, the harder it gets to reallocate budget, because that means admitting a decision was wrong.

If you can’t see which channels are paying off, more spend just means more waste.

Not Sure Where to Start?

Not sure if this the right audit? Take the Growth Clarity Quiz. If you already know this is your bottleneck, Book Your Clarity Call.

How the Digital ROI Clarity Check Works

STEP 1

Data Gathering

We review your ad accounts, analytics, and CRM attribution directly. No lengthy onboarding required.

STEP 2

ROI Analysis

We track performance for every channel, from first click to closed revenue.

STEP 3

Findings Call

You get a written report and a 60-minute walkthrough of where you can cut ad spend and where to invest.

Frequently Asked Questions

What channels does this audit actually look at?

Paid search, paid social (LinkedIn, Google, and similar platforms), organic search, and referral sources. This ad spend audit also reviews how your website converts the traffic each channel sends.

We already think we know which channel is underperforming. What does this tell us that we don’t already know?

It’s one thing to suspect a channel isn’t working. It’s another to see exactly how much pipeline it’s costing you and what to do instead. We measure click-to-revenue, not impressions, so you get a ranked list of what to fix first, not confirmation of a hunch.

Do we need to give you access to our ad accounts?

Yes, but only read-only access to your LinkedIn Ads, Google Ads, and analytics platforms. No changes are made to your accounts, and there’s no lengthy setup on your end.

Will you manage or run our campaigns as part of this?

No, this is diagnostic only. If you want us to execute and run campaigns based on the findings, that’s what our ROI Ads Launchpad service is for.

What happens after we get the findings?

It depends on what the audit turns up. When the leak is on your site, most clients move next into Website & Search Launchpad, where the pages carrying your traffic get rebuilt to convert. If the findings point further upstream, to who you're targeting rather than what the site says, the Ideal Customer Blueprint comes first. There's no obligation to continue. The report and roadmap are yours either way.

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